Paid media planning & buying
Channel mix, budget allocation and daily optimisation across Google, Meta, YouTube, Microsoft and LinkedIn — governed by a target cost per acquisition you set, not a vanity metric we pick.
- Search
- Social
- Video
- Retargeting
Performance media · Toronto, ON
DIGITAL MEDIA 305 CORP plans, buys and optimises paid media for growth-stage businesses across Canada and the United States — and reports on what each channel actually returned, not just what it clicked.
The diagnosis
Before we recommend a single dollar of new spend, we find where the current budget is going quiet. It is almost always one of these three.
Broad audiences with no exclusion lists mean you're bidding against yourself for customers who already bought, already bounced, or were never a fit. The platform still calls it reach. Your P&L calls it waste.
Frequency climbs, response falls, and cost per acquisition drifts up week over week. Without a testing calendar, fatigue is invisible until the month closes badly.
Platform dashboards report conversions they're incentivised to claim. If your ad accounts, CRM and revenue aren't reconciled, you're optimising toward a number that doesn't pay salaries.
Capabilities
Media, creative and measurement are run by the same team, in the same weekly cycle. What we learn in one channel changes what we ship in the next.
Channel mix, budget allocation and daily optimisation across Google, Meta, YouTube, Microsoft and LinkedIn — governed by a target cost per acquisition you set, not a vanity metric we pick.
Technical fixes, content built around commercial intent, and a Google Business Profile that actually shows up in the map pack — so paid isn't the only thing holding up your pipeline.
Static, motion and UGC-style assets shipped on a fixed cadence, each one tied to a hypothesis. Winners get scaled, losers get retired, and the reasoning is written down.
Fast, message-matched pages built for the exact ad that sent the visitor, then improved with structured tests on offer, proof and form length. Traffic is expensive; the page shouldn't waste it.
Server-side events, clean conversion definitions and CRM reconciliation, so a lead in the dashboard matches a lead in your pipeline — and you can see which channel paid for it.
Welcome, nurture, abandonment and win-back flows that keep working after the ad budget stops — turning the audience you already paid for into repeat revenue.
How the engagement runs
We take read access to your ad accounts, analytics and CRM, then document what a lead and a customer currently cost. Everything after this is measured against that number.
Channel mix, budget by stage, tracking rebuilt, and the first creative and landing pages produced. You approve the plan before anything goes live.
Campaigns go live in controlled increments. Weekly test cycles on audience, offer and creative — with a written note on what we learned and what changes next.
Budget moves toward what proves out. You get a monthly report in plain language: spend, leads, customers, cost per customer, and the decisions behind each shift.
Client feedback
“We stopped guessing which half of the budget was working. By month two we knew, and we moved it.”
“The reporting is the difference. It reads like a business update, not a screenshot of an ad platform.”
“Same spend, better offer, rebuilt landing page. Cost per booked call dropped by a third.”
Before you call
We work best with accounts spending at least $5,000 per month on media. Below that there isn't enough data to test responsibly, and you'd get more from a one-off build than from ongoing management. If you're under that, tell us — we'll say so honestly.
Tracking and quick wins land in weeks one to three. Meaningful movement in cost per acquisition typically shows between weeks four and eight, once the first creative and audience tests have enough volume behind them. Anyone promising you week-one results is selling, not planning.
You do — always. We work inside your Google, Meta and analytics accounts under your billing. If the engagement ends, you keep every campaign, audience, creative file and dashboard we built. Nothing is held hostage.
The first term is 90 days, because that's the honest minimum to build, test and read a result. After that it runs month to month with 30 days' notice. We'd rather earn the renewal than enforce one.
A live dashboard you can open any day, a short weekly note on what changed and why, and a monthly review call covering spend, leads, customers and cost per customer. Written in plain language, with the decisions we're making next.
Start a conversation
Email or call and we'll review your current spend, tracking and landing pages, then walk you through what we'd change first — before any engagement begins.